Andy Baker

Non-Executive Director

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Andy Baker is Practice Lead, B2B Information at Collingwood Advisory.

Previously, Andy was Managing Director of The Lawyer. He led the team that transformed The Lawyer into a market-leading subscription business, based on double-digit increases in subscriber usage, outstanding retention rates and yield increases, and new data-rich product development.

Prior to that, Andy spent 6 years as Managing Director of HSJ, the Health Service Journal. Andy led the team that transformed HSJ from advertising to subscriptions-based, from print-centric to digital-only, and from declining performance to healthy growth. Andy led the sale of HSJ from Ascential plc to Wilmington plc for £19m in early 2017.